How do you run a nomadic public relations agency from abroad?

Managing expectations

Roam Generation has an extensive portfolio of global travel and leisure companies; the forever-fluid industry understands that to remain successful, it must be open to new ideas and quick out-of-the-box thinking. The agency has seamlessly managed, if not exceeded, client expectations. The pandemic has allowed a shift, and thankfully now encourages and accepts a nomadic workforce. Erin has overcome the challenges of working from a sailing boat, the most important being stable access to the internet; she's connected via various SIM cards, satellite and Wi-Fi when docked.

Time differences

Accommodating various time differences is essential and requires a degree of flexibility. With clients behind and ahead of her, Erin is able to manage her time so that she can still spend time with her family, watch the sunset before putting the kids to bed, schedule meetings when they are asleep, work on emails before her clients reach the office and take part in her favourite hobby, paddleboarding. Whilst it’s taken some adjustments, it enables her to spend quality time with her husband and children.

The importance of networking

Erin is a master at keeping in touch. She utilises various social media platforms and professional online networks to remain in touch with her clients, industry experts, journalists and influencers. It’s essential to remain front of mind, particularly if you can’t meet for a coffee or lunch.

Keeping an eye on the future 

Travelling opens many doors for Roam Generation. Erin’s story has inspired many couples to use her as their public relations agency. She’s even inspired people to buy their own yachts and sail off into the sunset. Erin has spoken on panels at conferences, been interviewed and included in two books, spoken on dozens of podcasts and appeared in magazines around the world. She has a great range of clients from a number of industries including yachting, adventure, lifestyle, finance, tech, marketing, hospitality and of course, travel. Erin looks ahead to their next destination and harnesses her extensive network for potential new business. Interestingly, she also considers the cost of living and mooring charges so that her choice of destination does not affect the resilience of her business.

Accounting and visas

It's crucial to ensure that your books and taxes are up-to-date where ever your company is registered. It is essential to find an accountant that can handle international taxes and provide advice on trading and visas in various countries. Roam Generation is a registered Australian company that works with clients from around the globe.

Information  

The internet and social media are inimitable sources of helpful information. Technology allows instant access to information to everything from tide tables, docking, and ex-pat and sailing groups. Local community pages are hugely helpful when nomadic workers are trying to explore the facilities and offerings of a new town or village. Erin has found that many groups attract like-minded people who consistently provide information and guidance where necessary. She’s even secured new clients from social media.